CLARK COUNTY BOARD OF COMMISSIONERS
AGENDA ITEM
Petitioner:
Abigail Frierson, Deputy County Manager
Recommendation:
title
Clark County Family Services to present Foster Care Recruitment Data and Strategies. (For possible action)
body
FISCAL IMPACT:
Fund #:
N/A
Fund Name:
Fund Center:
Funded PGM/Grant:
Amount:
Description:
Additional Comments:
BACKGROUND:
Following the COVID‑19 pandemic, Clark County experienced a steep decline in available foster homes.By late 2022, only 282 licensed non‑relative homes and 518 beds remained. In response, Clark Countyimplemented a multi‑layered, data‑driven recruitment and retention strategy. Recruitment strategies included story‑driven podcasts, targeted digital marketing, demographic analytics, and geofenced campaigns, and location‑analytics tools guided ad placement in high‑traffic malls, grocery stores, and community hubs.These recruitment efforts assisted Family Services in rebuilding capacity to 420 homes and 920 beds by mid‑2026.As the State of Nevada has signed onto the Administration of Children and Families Home for Every Child initiative, there has never been a greater focus on foster care recruitment. A Home for Every Child sets an ambitious goal of achieving a foster home-to-child ratio greater than 1:1 in every state.Clark County Family Services will present strategies to increase foster parent recruitment and retention and will be prepared to receive direction from the Board of County Commissioners.