CLARK COUNTY BOARD OF COMMISSIONERS
AGENDA ITEM
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Petitioner: |
Lynn Marie Goya, County Clerk |
Recommendation:
title
Receive a report of the projected expenditures of the Marriage Tourism Fund from the Office of the County Clerk for Fiscal Year 2027. Approve and authorize the first $500,000 in fees collected to the Office of the County Clerk. (For possible action)
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FISCAL IMPACT:
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Fund #: |
2100.947 |
Fund Name: |
Marriage Tourism Fund |
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Fund Center: |
N/A |
Funded PGM/Grant: |
N/A |
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Amount: |
$2,091,123 |
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Description: |
N/A |
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Additional Comments: |
No Impact to the General Fund |
BACKGROUND:
Pursuant to NRS § 246.075 and C.C.C. § 2.32.026, Clark County imposes a fee of $14.00 for the issuance of a marriage license; revenue from the fee is deposited into the Marriage Tourism Fund and must be used by the County Clerk only to promote wedding tourism in the county. In accordance with a 2016 Interlocal Agreement between Clark County and the Las Vegas Convention and Visitors Authority (LVCVA), Clark County pays the LVCVA the revenue generated by the fee, including interest, but exclusive of any amount designated by the Board of County Commissioners for use by the County Clerk for wedding tourism purposes.
To support a multitude of community-based wedding tourism activations, the first $500,000 in fees collected in FY27 will go to the Office of the County Clerk. Wedding Tourism PR and advertising activations and related marketing in calendar year 2025 resulted in 702,883,990 impressions and $19,982,774 in earned media. A total of 70,598 marriage licenses were issued in calendar-year 2025 as compared to 76,779 in 2024, a drop of 8% that mirrored the overall Las Vegas visitor volume decrease of 7.5% compared to 2024. A bright light for weddings was that our international market rose from 19.7% of all out-of-market marriage licenses in 2024 to 20.49% in 2025.
FY27 budget of $2,091,123 includes $1,016,001 in estimated revenue and interest plus a $1,075,122 carryover balance. During F27, the budget may be used as delineated below:
Office of the County Clerk: $1,575,122 ($500,000 FY27 allocation plus FY26 carryover funds of $1,075,122). Professional services including public relations and media; national and international partnerships; travel agent education; and travel; historical and market research; editorial content; social media; special event resource management and coordination; promotional items and materials; graphic design; reserve for 75th Anniversary Celebration; wedding museum/exhibition; community outreach, other activities to create and support news-worthy events and activations.
LVCVA: Advertising, marketing, and branding: estimated $516,001
Total: $2,091,123